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In 2019, a professional headshot is an absolute must. Not only do you need a headshot for your own website and blog, but you also need to promote yourself via social media. So, how DO you brand yourself with a business headshot? Well, your online profiles, such as Twitter, Facebook, Instagram, Pinterest, and Linked In are often some of the first places that your potential clients may find out about you and the services that you offer. The headshot that you use for your profile will often be the first introduction to you and to your business. The importance of great business headshot is that it is essentially one of the most valuable tools that you can use to build trust in you as an individual. People connect with people. People hire people. So why not put your best image out there?
First impressions count. You get one chance to make a great first impression.Branding is all about telling the stories behind your company and the products or services that you sell. It’s how you position yourself in the market and how you deliver your brand strategy. One of the most impactful ways to tell your brand story is by including your headshots and lifestyle brand portraits in your posts throughout your social media and on your website and blog. Once you’re clear on your own brand vision as well as who your target client is, then you’ll be able to start to prepare for your headshot or lifestyle brand session. This includes selecting wardrobe, location (if it’s not a studio session), as well as the overall look and feel that you want to create in your headshots. If you are still unsure why you need to brand yourself with a professional headshot, then you can also refer to my top ten reasons to update business headshots post. This is one of my most popular blog posts and will give you some insight on how to make the most out of your business portraits. I photograph many business headshots each year, and I love working with so many different individuals and companies. A professional headshot is a very important part of your overall branding. It can speak volumes about you and your company. Our most popular session is the all-inclusive headshot session which is 1.5 hours in length and includes professional makeup. This session is perfect for creating some great new headshots for you as well as some lifestyle images to use throughout all of your marketing materials and online presence. I also work directly with all my clients to ensure the look and feel of their headshots will compliment their professional brand. Entrepreneurs and business owners who are marketing mainly online through social media and blogging will want to look at my lifestyle brand sessions.